John Locke's blog
It goes something like this:
(Client): I want to add a shopping cart to my site. I heard that xyz cart is free, can you add that for me?
(Developer): Sure! That looks easy.
Whether you realize it or not, you're doing CRM already. Customer Relationship Management (CRM) has become a hot buzzword that all kinds of businesses desperately want. I think the perception is that a CRM will somehow magically bring in sales, coordinate sponsors, manage members, fix your business.
There's a little controversy in the Drupal world, a fork by Nathan Haug, aka QuickSketch. Last week he tweeted:
What are the results you are trying to achieve? How can your web site help you get those results? These are a couple of questions we're starting to ask all our clients, and what we're finding often reveals some very easy things we can do to drive more results, quickly and easily.
There's a few problems with setting up shop on the web. All of your competitors are right next door. You're in the worst neighborhood, with crooks inventing new tools to break in every day. That parking lot you just built now has to accommodate scooters and semi trucks. Your customers now expect perfect service, or they will just go next door.
Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.
Not 4 hours after posting my most recent blog stressing the importance of setting up systems with disaster recovery in mind, fate stepped up and thwacked me. "Oh yeah, think you're so resilient?
If there's one thing that's constant in the web world, it's change. We've seen huge change over the years: personal pages, forums, RSS, blogs, YouTube, MySpace, Twitter, Facebook, Pinterest, spam, ubiquitous performance attacks, Internet Explorer 10, Firefox going from 0.9 to 22, smart phones, tablets, and more.
At Freelock we're in the midst of building dashboards for ourselves and for customers, to really dial in our process and let us know where to focus our improvements.
A couple weeks ago NPR's Planet Money and This American Life had some really great episodes about the broken patent system. These are great stories for people who don't understand why patents are a problem, but they overlooked a couple of crucial points.
I had the privilege of working with John and Freelock in launching a new Little League website. The process was flawless and the end product was magnificent exceeding our expectations. John knows his stuff! He had a wonderful ability to bring the perfect solution to our community based organization. Being volunteer run, we needed some special considerations in the way our website works, John understood this and delivered solutions that were perfect for us. We now have a cool website that also has the ability to grow with us into the future. I highly recommend John Locke and Freelock Computing.Pacific Little League