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How would losing your web site affect your business?

That might seem like a silly question, but a surprising number of small organizations don't think it can happen to them. Think again -- web sites get lost all the time, through a variety of means. The server hosting your site might have a hardware failure. Your site might get hacked. Your web developer might accidentally delete something critical. Your host might go out of business, leaving you stranded. If you're in the tech world, you hear about these incidents all the time.

Jedi mind tricks for getting your web site done

We see it all the time. Our clients hire us to get a web site put together. We build it, provide tools, training, and everything, and then it sits there on our development server, waiting for them to finish writing up those new pages they wanted to add. Weeks go by. Then months. And in a couple cases, years.

Once upon a time, for a period of about 8 years, picking a document format was safe and easy: save it as a Word document, a .doc file. The vast majority of businesses could open, edit, and print it with no difficulty whatsoever.

This mythical golden age of Word arose after Microsoft conquered the world of Word Perfect and Lotus 123 by bundling a “good-enough” version of each into a single package, Microsoft Office. After a few generations of painful Office upgrades where every new version had a slightly different file format, Microsoft finally matured into a format that it kept stable for three versions in a row—Office 97, Office 2000, and Office XP. And the overall interface has stayed stable much longer than that—there weren't any dramatic changes to the way you use Word between version 3 (when I started using it, back somewhere around 1987 on a Mac) and Office XP, in 2003.

With Office 2007, Microsoft completely changed the interface to its new “Ribbon” style. It also introduced a whole new file format. And now, only a year later, the new format is obsolete. Yet businesses are unknowingly starting to use this new docx format, not understanding that there are only a couple of minor advantages it has, while having several enormous drawbacks.