Once upon a time, for a period of about 8 years, picking a document format was safe and easy: save it as a Word document, a .doc file. The vast majority of businesses could open, edit, and print it with no difficulty whatsoever.

This mythical golden age of Word arose after Microsoft conquered the world of Word Perfect and Lotus 123 by bundling a “good-enough” version of each into a single package, Microsoft Office. After a few generations of painful Office upgrades where every new version had a slightly different file format, Microsoft finally matured into a format that it kept stable for three versions in a row—Office 97, Office 2000, and Office XP. And the overall interface has stayed stable much longer than that—there weren't any dramatic changes to the way you use Word between version 3 (when I started using it, back somewhere around 1987 on a Mac) and Office XP, in 2003.

With Office 2007, Microsoft completely changed the interface to its new “Ribbon” style. It also introduced a whole new file format. And now, only a year later, the new format is obsolete. Yet businesses are unknowingly starting to use this new docx format, not understanding that there are only a couple of minor advantages it has, while having several enormous drawbacks.

Computers and information systems are essential parts of every business today. Like accounting and legal, every business needs to invest in technology to compete. Technology is both a cost of doing business, and an opportunity to do more business. Most people I talk with recognize the necessity of having a computer, an email address, and a web site, but still look at the upfront cost more than other issues.

After spending some time working with dozens of businesses, I think it's time to take a step back and look at the big picture of technology in business. Let's take a reporter's view of the topic, and ask the basic questions: who, what, where, why, when, and how much?

Quick quiz:

1. Your computer has been infected with a virus, and it deleted everything on the server. What would you do?

   1. Send the server hard drive to a data forensic/analysis firm to see if they can recover your project data.

   2. Recreate all your marketing material from scratch, scanning your logo and everything else.

   3. File a law suit against Microsoft, Symantec, and Dell for letting this happen.

   4. Call your friendly computer technician who disinfects your computers and then restores your previously backed up data from the Internet.

From the BNI Tech Alliance News:

The speaker at the Puget Sound Area BNITA for November is: John Locke Manager, Freelock Computing

The topic for November's BNITA will be: Manage your web site with Joomla, an Open Source content management system.

Many web developers have created basic content management systems to allow their customers the ability to edit their own web sites. And while many of these are very good, it's hard to compete with an open source project that has 60,000 active users.