Owning a website in 2025 is not as freeform a thing as it was a couple decades ago. Much like the owner of a store or an amusement park ride has to pay some attention to safety hazards, now site owners can't simply neglect caring for the privacy of their visitors.
Stuart always has insightful things to say about Website analytics. Here's a conversation we had a while back, about the key things site owners should consider with their website analytics, and the serendipity to be found by digging through data and talking with each other.
A common question of companies wanting to drive traffic to their website is “Should we advertise in the search engines? Or conduct a search engine optimization project? Neither? Both?” Based on 20 years of helping people with marketing in search engines, here are a few thoughts.
