Google Analytics
What website owners need to know about Privacy
Owning a website in 2025 is not as freeform a thing as it was a couple decades ago. Much like the owner of a store or an amusement park ride has to pay some attention to safety hazards, now site owners can't simply neglect caring for the privacy of their visitors.
What site owners need to know about Analytics
Stuart always has insightful things to say about Website analytics. Here's a conversation we had a while back, about the key things site owners should consider with their website analytics, and the serendipity to be found by digging through data and talking with each other.
Website Analytics
How many of your leads are helping you convert customers?
Improve the effectiveness of your website by using Freelock Website Analytics. You need to be sure that your website is working for you as well as any employee. It’s the frontline tool for you to use when it comes to operational efficiency. Freelock can use your website to cut your operational costs. We built a tool to consistently report on what’s going on behind the page face. Using website analytics, we can come up with a game plan for your marketing team. You’ll see that your ads are more effective.
Paid Search or SEO: Which to Use?
A common question of companies wanting to drive traffic to their website is “Should we advertise in the search engines? Or conduct a search engine optimization project? Neither? Both?” Based on 20 years of helping people with marketing in search engines, here are a few thoughts.