User Experience

Unfortunately, one of the recurring challenges when an organization designs, builds, or rebuilds their website is that they forget why they are building the website. Design mock-ups turn into discussions about “oooh—I like that!” or it’s evil step-sister—“oh man, I hate that!” The design and graphical representation of the mockup often trumps website usability.

While the backend data architecture is very important to the success of a website, so too is an intuitive and helpful front-end that guides users through their data requests. Often times, organizations spend a lot of time on their data architecture and neglect to answer the fundamental question of “can our users use our website” to answer the questions that they need to answer.