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In the past couple days I've gotten two different questions regarding building functionality out in WordPress. This seems a bit...weird with timing, given that Drupal CMS just launched three days ago!
Websites present multiple access points to potential conversions, and it is in the best interests of your organization to unlock every one of them. The savviest organization uses their website as a listening tool to see what customers actually want. It saves you time and res
SEO stands for Search Engine Optimization. According to Moz.com, SEO is “a marketing discipline focused on growing visibility in organic (non-paid) search engine results”.
While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.
The reality is that a website visit does not necessarily actually lead to more money in your cash drawer, unless you are conducting e-commerce or selling ads. Admittedly, this website visit has some value regarding awareness. However, customers are being inundated with information in today’s society. The best websites take existing website traffic and turn these visits into potential new customers. This process is called “Website Conversion”.
While the backend data architecture is very important to the success of a website, so too is an intuitive and helpful front-end that guides users through their data requests. Often times, organizations spend a lot of time on their data architecture and neglect to answer the fundamental question of “can our users use our website” to answer the questions that they need to answer.
While there are many ways to grow a business in today’s society—one path has shown to be more-effective than others. This approach has quickly grown some companies, while others have not found their footing. This approach uses the new technologies to their most-effective. If done correctly, these tools can grow a company without spending any of the company’s money. This approach is called “Content Marketing”.
I just read a quick post over on another Drupal shop's blog, Be a Partner, not a Vendor, and added a comment to the great point Dylan made about n
Another sales call today, with a prospective start-upper who thought Drupal might lower his costs to get a web startup launched.
December 2013
In a few short years, dot-com will be a quaint throwback referring to a couple of economic booms, and not something to indicate a web site. Like the Great War -- everybody now calls it World War 1, since we've had another great war... Why? Because the floodgates are about to open on domain names, and so we're about to see the rise of dot bike, dot plumbing, dot gifts, and even dot dentist.
I was talking with a new client the other day who spends a lot of money on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to try to get people to visit his online store. And yet his blog -- what search engines value most -- was on wordpress.com.
