Newsletters

It's been far too long since our last newsletter. There's a lot more stories to tell, but today I'm going to talk about some of the reasons I haven't written in so long: our customers.

Open Source Consulting: Helping people get the most out of Free Software

Web sites are the most visible thing we do, so I'd like to highlight a few of the ones our customers have launched in the past few months. Our newest core offering is an e-commerce system called ZenCart, and we've had two of them launch in the last month.

Quick quiz:

1. Your computer has been infected with a virus, and it deleted everything on the server. What would you do?

   1. Send the server hard drive to a data forensic/analysis firm to see if they can recover your project data.

   2. Recreate all your marketing material from scratch, scanning your logo and everything else.

   3. File a law suit against Microsoft, Symantec, and Dell for letting this happen.

   4. Call your friendly computer technician who disinfects your computers and then restores your previously backed up data from the Internet.

We were in Sheridan, Wyoming, half way across the country to Jill's grandmother's house. I logged into my email to find something I hadn't seen in a long time: more spam than real messages. There were a couple dozen spams in my Inbox, and only half a dozen real messages. What happened to my spam filter?

I originally thought it was just a new type of spam not yet recognized by the filter. But then I looked closer and realized that the little signature my spam filter adds to each message was missing-these messages had not even been checked. No wonder they were getting through in such large quantities!

It's only when the tools fail that you come to recognize how valuable they are. In the 5 hours the server spam filter was out, I received more than 50 spams, and many of my customers also noticed immediately. The cause of the outage was a power flicker in the nasty weather Seattle was getting that weekend, which made that server shut down. Fortunately, we had this contingency (and many others) covered for our vacation, and were able to get everything back up and running.

Hi,

Lots of news this month, so we're keeping the feature short. We're starting a new feature called "Free Software of the Month." Each month, we plan to highlight a free software package. There are some amazing software titles out there that do cool things for your business, your home, and your communities. Some of these run on a server, which we can host. Others are complete operating systems or packages you can use to replace expensive commercial software packages. We're starting out with a simple one you can install no matter what type of computer you use.

Free Software of the Month: Workrave

How much time do you spend in front of a computer every day? The answer for many of us is too much. If you work in an office environment, chances are you spend many hours a day in front of a computer, and are at risk for repetitive stress injuries such as tendinitis or carpal tunnel syndrome.

While no software can reduce your workload, taking frequent breaks and doing exercises to keep your muscles loose can help prevent injury.

Enter the most annoying software in my arsenal: Workrave.

We use sports metaphors for all areas of life, and business is no exception. Our favorite sports metaphors often come from baseball or football: we hit home runs, strike out, and get sacked. But no sport compares to running a business like sailboat racing.

Sailboat racing depends on many skills and factors that don't exist in other sports. In sailboat racing, you usually have more than one opponent, and teamwork is critically important. Not only does racing involve situational tactics, you also need to have a longer term strategy for the race, and this strategy may change over the course of a race series. In addition to how well you race your boat, sometimes environmental factors such as a wind shift or unexpected current can completely change the game. And while even the slowest boats may occasionally win a race with a lucky break, you have to be consistent in all these areas to come out of a regatta or race series on top.

I know of no other sport that provides a similar breadth of factors contributing to success. And the more you drill into these factors, the more parallels you see with running a business. Let's take a look at a few of these key areas.

Requiem

One hundred years and four days. That's how long a remarkable guy named Norman Vaughn lived, I recently heard on the radio. Norm was an Alaskan adventurer I've met several times. When I first met him, he was in his 80s, taking a sea kayaking navigation class. He was taking up a new sport.

Norm had visited the South Pole with Admiral Byrd, on the first expedition to make it to the pole. Norm had raced in the Iditarod many times, most often winning the Red Lantern award for the last racer to finish each year. Norm was an irrepressible optimist, living his dreams every day, and an inspiration. He died two days before Christmas.

One hundred years ago, there were no computers, no IBM, let alone Microsoft, and certainly no open source software. It would be interesting to compare common attitudes and platitudes from then and now.

"If it ain't broke, don't fix it!" Here at Freelock, we're strong believers in that maxim. The problem is, so much about computing is broken these days. And in most cases, we've just learned to live with the problems.

You have had choices. For the past decade, your choice has been between crash-prone and insecure Windows, incompatible, expensive, and slightly strange Macs, or highly technical, user-unfriendly Linux. Times are changing, for all three.

Computer history has some interesting parallels in the history of the American West. After the initial forays of Lewis and Clark and the first set of explorers, early settlers crossed the plains in covered wagons. But the West wasn't accessible to most Americans until the age of the railroads, when the Union Pacific Railroad put tracks across the continent and started running regular passenger service.

It's been a bad week for computer security. Basically, if you use the Internet and have a computer, it needs updating. Even Mac and Linux users are affected.

First off, Windows. For those of you trying to limp along with Windows 98, ME, or NT, I'm sorry to say we've reached the end of the line. Microsoft has announced that they do not plan to release a fix for these operating systems, for the critical vulnerability revealed earlier this week. If you use any Windows 98 or ME machines to browse the Internet, you're vulnerable, and the only thing you can do is update to a newer operating system.

I spent several years of my childhood in a remote corner of bush Alaska. When thinking about those times, I remember one village in particular: Point Lay, mid-way between Point Hope and Barrow. In Point Lay, in the late 1970s, we got our news twice a week from people and mail arriving on our regular mail planes. Every Tuesday and Friday, depending on the weather, news from the outside world would arrive, filtered by the people who happened to be on the airplane or the magazines we were subscribed to. We didn't have television, or good radio reception. Aside from the delivery vehicle, the news we received was much like living in rural America a hundred years ago--second or third hand, heavily filtered.

If you haven't paid attention, the World Wide Web has been changing dramatically over the past few years. It used to be that if you wanted to create a web site, you either had to learn the basics of HTML, or spend a few hundred dollars on a web development tool. Or hire a designer to put one together for you.

Every time you want to add new content to your web site, you'd have to go back to your tools, add a new page, update all of the site navigation, or pay another fee to your web designer.

Those days are history. Thanks to a variety of different content management systems, you can easily add new content to your web site with no technical knowledge whatsoever.

Let's talk about phishing. Phishing is just like fishing, only your identity is the fish and the bait is an email that looks like it came from your bank, or eBay, or Paypal, or any other legitimate place. The goal is to get you to follow a link to a site owned by the phisher, and trick you into divulging some private information, such as your bank account number, pin, passwords, or social security number.

Some phishing emails look completely legitimate, using logos, links, and text from the real business. Many try to warn you about fraud being committed with your account--the truth is, the senders of the email are the ones trying to commit fraud with your account, if they can trick you into divulging it. These types of emails are almost always fake. When you follow the link in such an email, you'll usually get taken to a web site that looks exactly like the real web site. But it's not.