Analytics

Drupal has long had a variety of access control modules, to make it so you can easily control who can view or edit particular pages. There are actually several different layers of APIs to control this in Drupal core -- the modules generally provide a user interface to let you control access by content type, by tagging content with particular terms, through their position on a menu, or through a group. The Field Permissions module lets you control access to particular fields on an entity.

One of our clients has a custom surveying application built with a Drupal back end, and a VueJS/headless front end. They use this application to record observations in various buildings and sites that don't meet accessibility requirements.

They give their clients access to the front end. This application organizes observations into particular sites, in particular projects, grouped by the requirement. Each observation can have photos attached, along with notes and recommended solutions.

Sometimes a simple reminder can spur a sale. If you have repeat customers that log into your commerce site, you may be able to remind them if they did not complete a checkout.

How do you know if your website is working effectively? What does that even mean?

Stuart always has insightful things to say about Website analytics. Here's a conversation we had a while back, about the key things site owners should consider with their website analytics, and the serendipity to be found by digging through data and talking with each other.

A common question of companies wanting to drive traffic to their website is “Should we advertise in the search engines? Or conduct a search engine optimization project? Neither? Both?” Based on 20 years of helping people with marketing in search engines, here are a few thoughts.

... that counts. Results matter. What results are important for you? What are you trying to accomplish with your website?

Last week the Note to Self podcast put together a thought-provoking, action-inspiring series called The Privacy Paradox.

Chances are, whenever you do anything on any website in the world, Google knows about it. That's because half of the top million sites use Google Analytics to track everywhere you go. Nearly 2/3rds of the top 10,000 sites use Google Analytics. And out of all 186 million active web sites in the world, including a huge number of spam or parked domains, nearly 16 million of them use Google Analytics.