Engagement
Day 7 - Labels and Instructions
You've probably encountered this scenario: you land on a form with a single text box. No label, just a placeholder that says "Search..." which disappears the moment you click. Or maybe you've seen a password field that rejected your entry, only to discover afterward that it required at least 12 characters, one uppercase letter, one number, and a special symbol - requirements that were mentioned nowhere near the field itself.
These frustrating experiences aren't just bad design - they're accessibility barriers. And they affect everyone, not just people using assistive technology.
Day 13 - Change the display of an event after it happens
Event Calendars seem to be very common on the Drupal sites we build. One of the best ways of improving engagement on a site is to add content about the event after it happens. People who attended an event might come back for a recap, or to see pictures or notes from other participants, while people who did not attend can get a sense of what a future event might be like based on your past events.
Expressing complex systems of information
It's great to boil down information into simple bite-sized chunks. But for so many kinds of information, it's just not that simple. Ecological systems. Policy decisions. Your body. Your website.
Website Conversion
While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.
Website Engagement
Website Engagement
While a website that finds new customers is certainly compelling and worth exploring, a website that finds those customers and helps them understand your product and service (without your involvement) is even more compelling. There are a number of different ways for your website to help your customers along the purchase process. There are a number of different ways to build a relationship with a potential customer that does not require your involvement.
Do people who visit your website become your customers?
The reality is that a website visit does not necessarily actually lead to more money in your cash drawer, unless you are conducting e-commerce or selling ads. Admittedly, this website visit has some value regarding awareness. However, customers are being inundated with information in today’s society. The best websites take existing website traffic and turn these visits into potential new customers. This process is called “Website Conversion”.