Engagement

You've probably encountered this scenario: you land on a form with a single text box. No label, just a placeholder that says "Search..." which disappears the moment you click. Or maybe you've seen a password field that rejected your entry, only to discover afterward that it required at least 12 characters, one uppercase letter, one number, and a special symbol - requirements that were mentioned nowhere near the field itself.

These frustrating experiences aren't just bad design - they're accessibility barriers. And they affect everyone, not just people using assistive technology.

Event Calendars seem to be very common on the Drupal sites we build. One of the best ways of improving engagement on a site is to add content about the event after it happens. People who attended an event might come back for a recap, or to see pictures or notes from other participants, while people who did not attend can get a sense of what a future event might be like based on your past events.