Email Marketing

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🕑Mar 10, 2010 🖋John Locke 💬14

Mailing List or Forum? A theory...

I think the discussion has come up at least twice on every mailing list I'm on: Why don't we move this discussion to a web-based forum?

🕑Feb 23, 2009 🖋John Locke 💬0

Ask Freelock: How do you stop spam?

We get a lot of questions about how to fight spam. For the most part, it's too late when it reaches your email program--but on the mail server, there are several tactics we employ to minimize what reaches your inbox.

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Ask Freelock
🕑Dec 28, 2006 🖋John Locke 💬0

Spam, Spam, and Dspam

We were in Sheridan, Wyoming, half way across the country to Jill's grandmother's house. I logged into my email to find something I hadn't seen in a long time: more spam than real messages. There were a couple dozen spams in my Inbox, and only half a dozen real messages. What happened to my spam filter?

I originally thought it was just a new type of spam not yet recognized by the filter. But then I looked closer and realized that the little signature my spam filter adds to each message was missing-these messages had not even been checked. No wonder they were getting through in such large quantities!

It's only when the tools fail that you come to recognize how valuable they are. In the 5 hours the server spam filter was out, I received more than 50 spams, and many of my customers also noticed immediately. The cause of the outage was a power flicker in the nasty weather Seattle was getting that weekend, which made that server shut down. Fortunately, we had this contingency (and many others) covered for our vacation, and were able to get everything back up and running.

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