SEO

You don't need a new website. You need to make your current website more effective! How can you do that? There is no single answer -- websites are part of a larger system, and you need to consider many different aspects to make your site effective. We've been making websites since the start of the web, and know what makes them work -- as well as not work. Take what we have learned to make your site better!

🕑Aug 28, 2024 🖋John Locke 💬0

The scientific method and website effectiveness

How do you know if your website is working effectively? What does that even mean?

Sustainable/Open Business

🕑May 08, 2018 🖋Ben Weagraff 💬5

What is SEO?

SEO stands for Search Engine Optimization. According to Moz.com, SEO is “a marketing discipline focused on growing visibility in organic (non-paid) search engine results”.

Sustainable/Open Business

🕑Apr 02, 2018 🖋Stuart Jenner 💬0

Paid Search or SEO: Which to Use?

A common question of companies wanting to drive traffic to their website is “Should we advertise in the search engines? Or conduct a search engine optimization project? Neither? Both?” Based on 20 years of helping people with marketing in search engines, here are a few thoughts.

Sustainable/Open Business

🕑Aug 05, 2017 🖋John Locke 💬2

Getting the group into the URL with Purl

The corners of Drupal 8 that aren't there are quickly dwindling, but there are still some that need to get worked out. While upgrading our internal issue tracker, we hit a new one -- getting a group context set via a URL alias, and generally keeping posts within a group.

Dev Corner

🕑Aug 20, 2013 🖋John Locke 💬2

What is the value of your web site?

Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.

Sustainable/Open Business

🕑Apr 23, 2013 🖋John Locke 💬0

Put your blog on your main site!

I was talking with a new client the other day who spends a lot of money on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to try to get people to visit his online store. And yet his blog -- what search engines value most -- was on wordpress.com.

Sustainable/Open Business

🕑Jul 09, 2010 🖋John Locke 💬27

Drupal SEO: 7 things you need to know to get found on the Internet

You launched your Drupal site yesterday, and it's not on the front page of Google. What do you do now? One of our clients asked us about Search Engine Optimization (SEO) recently, so I thought I'd share some advice from our experience.

Ask Freelock

🕑Feb 22, 2010 🖋John Locke 💬1

How URLs work in Drupal

URLs are a critical part of all web sites, not just Drupal. However, in Drupal, the URL of a page determines a lot about how the page is built.

Sustainable/Open Business

🕑May 01, 2007 🖋John Locke 💬0

Condemned To Google Hell

Search engines are crucial to marketing your business online, and Google is the most important of all. However, be careful what you do to try to get better search results--there's a difference between getting organic search results and trying to game the system.

Beyond an e-brochure: getting business from your web site

A web site is an essential marketing tool of a business. These days, especially in the Seattle area, people will check out your web site before doing business with you. The work you do with a graphic designer like Peter Mckinnon can have a big impact when someone decides whether you're the right fit for what they're looking to buy.

Just having a web site, however, does nothing to get customers beating down your doors. People need to find your web site somehow, amidst the millions of other web sites out there. For small, local businesses, they don't find your web site online--they find it from your business card, a sign on your car, word-of-mouth, or all the rest of the traditional ways people market their business.

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