SEO stands for Search Engine Optimization. According to Moz.com, SEO is “a marketing discipline focused on growing visibility in organic (non-paid) search engine results”.
Search Engine Optimization
🕑Apr 02, 2018 🖋Stuart Jenner
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Paid Search or SEO: Which to Use?
A common question of companies wanting to drive traffic to their website is “Should we advertise in the search engines? Or conduct a search engine optimization project? Neither? Both?” Based on 20 years of helping people with marketing in search engines, here are a few thoughts.