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Whether you realize it or not, you're doing CRM already. Customer Relationship Management (CRM) has become a hot buzzword that all kinds of businesses desperately want.

There's a little controversy in the Drupal world, a fork by Nathan Haug, aka QuickSketch. Last week he tweeted:

What are the results you are trying to achieve? How can your web site help you get those results? These are a couple of questions we're starting to ask all our clients, and what we're finding often reveals some very easy things we can do to drive more results, quickly and easily.

There's a few problems with setting up shop on the web. All of your competitors are right next door. You're in the worst neighborhood, with crooks inventing new tools to break in every day. That parking lot you just built now has to accommodate scooters and semi trucks.

1. EMBRACE YOUR INNER PESSIMIST...

This doesn't mean you can't be your usual, happy-go-lucky self! In fact, it's absolutely vital that you approach any project with a healthy 'yes we can' attitude.

Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.

Not 4 hours after posting my most recent blog stressing the importance of setting up systems with disaster recovery in mind, fate stepped up and thwacked me. "Oh yeah, think you're so resilient?

If there's one thing that's constant in the web world, it's change.

If you've used a web ontology before, or any other large-scale data repository, you're likely familiar with one of the chief concerns facing anyone in such a position: how do you get your data into the system? Moreover, how do you get large amounts of data into the system with (relative) ease? And if you've used a content management system before, you've likely faced a similar, albeit inverted problem: how do you get your data out?

If you can accomplish these preliminary items without a good deal of effort, you're finally left with the task of transforming the data from one, and allowing it to be recognizable by the other.

If, instead, you haven't used either of these, you're likely wondering why on Earth you would want to.

At Freelock we're in the midst of building dashboards for ourselves and for customers, to really dial in our process and let us know where to focus our improvements.