Sustainable/Open Business

Whether you realize it or not, you're doing CRM already. Customer Relationship Management (CRM) has become a hot buzzword that all kinds of businesses desperately want.

What are the results you are trying to achieve? How can your web site help you get those results? These are a couple of questions we're starting to ask all our clients, and what we're finding often reveals some very easy things we can do to drive more results, quickly and easily.

There's a few problems with setting up shop on the web. All of your competitors are right next door. You're in the worst neighborhood, with crooks inventing new tools to break in every day. That parking lot you just built now has to accommodate scooters and semi trucks.

Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.

Not 4 hours after posting my most recent blog stressing the importance of setting up systems with disaster recovery in mind, fate stepped up and thwacked me. "Oh yeah, think you're so resilient?

If there's one thing that's constant in the web world, it's change.

Before doing any changes to your web site, the first thing to figure out are your goals. As a web development shop, we focus on building web sites that create measurable value for our customers, aligned with their goals.
Some common goals:

Yesterday Drupal.org got hacked, and potentially all the password hashes on the site fell into malicious hands.

Hey, that's not what I was thinking!

That's a very common complaint customers have with developers, when they receive the result of weeks or months of hard work. And it indicates a failure of planning.

Apparently Elon Musk ( @elonmusk ), the founder of Tesla Motors, wants to bypass auto dealerships, and has gone to the Texas legislature for special exemptions to allow him to sell his cars directly to consumers.

I was talking with a new client the other day who spends a lot of money on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to try to get people to visit his online store. And yet his blog -- what search engines value most -- was on wordpress.com.

At Monday night's MIT Enterprise Forum event, Mark Anderson headlined a fascinating sideline discussion of the "Coming Tech Wreck."