Retail

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Ways to measure your website’s effectiveness

We've worked with many clients over the years, who all have very specific website development needs. While some clients may share common goals, each may approach those business goals in different ways. But, time and time again, we usually start by asking a client in what ways are they measuring their website's effectiveness. In this 4 part series, I'll discuss identifying purpose and overcoming obstacles, complaints of current site capabilities and establishing budget, metrics to success and selecting a vendor, then finally risk tolerance and disaster recovery planning.

Case Study

Bonavita World

In early 2014, our friends at Bonavita came to Freelock requesting that we help manage their main website Espresso Supply. Soon thereafter, they wanted to launch a website for one of their brands, Bonavita.

Case Study

World Class Hunting

The Project

The owner of World Class Hunting approached Freelock to launch their website. They had worked with Drupal on a previous project, so they were familiar and enjoyed Drupal. The project included a full website with membership levels and purchasing options.

🕑Aug 28, 2013 🖋John Locke 💬0

Keeping up with the Changes

There's a few problems with setting up shop on the web. All of your competitors are right next door. You're in the worst neighborhood, with crooks inventing new tools to break in every day. That parking lot you just built now has to accommodate scooters and semi trucks.

🕑Aug 20, 2013 🖋John Locke 💬2

What is the value of your web site?

Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.

web development, online marketing, SEO, CRM, e-commerce, sales conversion
🕑Jun 13, 2013 🖋John Locke 💬1

I wanna change my website

Before doing any changes to your web site, the first thing to figure out are your goals. As a web development shop, we focus on building web sites that create measurable value for our customers, aligned with their goals.
Some common goals: