CRM

Software as a Service (SaaS) is all the rage these days.

Memberships are not all the same. Some memberships last a lifetime, others last a year, or a month. Some memberships are for an individual, others for a couple, others for an entire family.

Whether you realize it or not, you're doing CRM already. Customer Relationship Management (CRM) has become a hot buzzword that all kinds of businesses desperately want.

Results. Return On Investment. Value. How do you measure these things in a website? There's one thing you can easily measure -- cost. Or at least the amount you actually spend to build and maintain a site. The others are far more troublesome to measure.

As we delve more and more into ways to make our customers' organizations run better, we keep an eye out for things we can do to make their jobs easier. One big problem lots of our customers have is out of date contact information for their customers, members, or audience.

Business Intelligence. Customer Relationship Management. Big Data. High Speed analytics. A/B Testing.

I'm having a lot of discussions about CRM systems these days. What is CRM? To hear many talk about it, it's some magical program you buy and suddenly you start getting more business.

Customer Relationship Management. After the term being around for the past 15 years or so, it seems CRM is becoming a really hot thing right now.

We have several customers interested in adding CRM to their Drupal sites, so today I hopped on a conference call with a working group developing CRM tools for Drupal 7.