A web site is an essential marketing tool of a business. These days, especially in the Seattle area, people will check out your web site before doing business with you. The work you do with a graphic designer like Peter Mckinnon can have a big impact when someone decides whether you're the right fit for what they're looking to buy.

Just having a web site, however, does nothing to get customers beating down your doors. People need to find your web site somehow, amidst the millions of other web sites out there. For small, local businesses, they don't find your web site online--they find it from your business card, a sign on your car, word-of-mouth, or all the rest of the traditional ways people market their business.

We were in Sheridan, Wyoming, half way across the country to Jill's grandmother's house. I logged into my email to find something I hadn't seen in a long time: more spam than real messages. There were a couple dozen spams in my Inbox, and only half a dozen real messages. What happened to my spam filter?

I originally thought it was just a new type of spam not yet recognized by the filter. But then I looked closer and realized that the little signature my spam filter adds to each message was missing-these messages had not even been checked. No wonder they were getting through in such large quantities!

It's only when the tools fail that you come to recognize how valuable they are. In the 5 hours the server spam filter was out, I received more than 50 spams, and many of my customers also noticed immediately. The cause of the outage was a power flicker in the nasty weather Seattle was getting that weekend, which made that server shut down. Fortunately, we had this contingency (and many others) covered for our vacation, and were able to get everything back up and running.

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Lots of news this month, so we're keeping the feature short. We're starting a new feature called "Free Software of the Month." Each month, we plan to highlight a free software package. There are some amazing software titles out there that do cool things for your business, your home, and your communities. Some of these run on a server, which we can host. Others are complete operating systems or packages you can use to replace expensive commercial software packages. We're starting out with a simple one you can install no matter what type of computer you use.

Free Software of the Month: Workrave

How much time do you spend in front of a computer every day? The answer for many of us is too much. If you work in an office environment, chances are you spend many hours a day in front of a computer, and are at risk for repetitive stress injuries such as tendinitis or carpal tunnel syndrome.

While no software can reduce your workload, taking frequent breaks and doing exercises to keep your muscles loose can help prevent injury.

Enter the most annoying software in my arsenal: Workrave.

From the BNI Tech Alliance News:

The speaker at the Puget Sound Area BNITA for November is: John Locke Manager, Freelock Computing

The topic for November's BNITA will be: Manage your web site with Joomla, an Open Source content management system.

Many web developers have created basic content management systems to allow their customers the ability to edit their own web sites. And while many of these are very good, it's hard to compete with an open source project that has 60,000 active users.

James Gaskin, a columnist and editor for Network World and author of 16 books, called up a couple months ago to talk about hosting. Not for his business, but for yours--what we do to help small businesses have an appropriately secured, backed up environment.

We use sports metaphors for all areas of life, and business is no exception. Our favorite sports metaphors often come from baseball or football: we hit home runs, strike out, and get sacked. But no sport compares to running a business like sailboat racing.

Sailboat racing depends on many skills and factors that don't exist in other sports. In sailboat racing, you usually have more than one opponent, and teamwork is critically important. Not only does racing involve situational tactics, you also need to have a longer term strategy for the race, and this strategy may change over the course of a race series. In addition to how well you race your boat, sometimes environmental factors such as a wind shift or unexpected current can completely change the game. And while even the slowest boats may occasionally win a race with a lucky break, you have to be consistent in all these areas to come out of a regatta or race series on top.

I know of no other sport that provides a similar breadth of factors contributing to success. And the more you drill into these factors, the more parallels you see with running a business. Let's take a look at a few of these key areas.

In the past month, we've spoken with a dozen different people who have expressed interest in our time, project, and task management tool. This is our core operations management system. It's been in (very slow) development since June 2005, and is a long ways from done. But certain key parts work today.

Specifically, account synchronization, time tracking, and individual scheduling.

We had a great time meeting people and talking about open source in small business at LinuxFest NW. Besides our own talk, we sat in on George Dyson's fascinating history about the early development of computing at Princeton University, at the hands of Von Neumann and Oppenheimer...

If you're interested in learning about Linux and Open Source Software, and can make it to Bellingham this weekend, you're in luck! LinuxFest NW is a great free event.