Business

When thinking about ways to measure your website’s effectiveness, you may also want to think about the metrics you use to gauge the success of the website in accomplishing your business goals. How else do you measure success?

We've worked with many clients over the years, who all have very specific website development needs. While some clients may share common goals, each may approach those business goals in different ways. But, time and time again, we usually start by asking a client in what ways are they measuring their website's effectiveness. In this 4 part series, I'll discuss identifying purpose and overcoming obstacles, complaints of current site capabilities and establishing budget, metrics to success and selecting a vendor, then finally risk tolerance and disaster recovery planning.

One of the first questions we frequently ask our clients is, how would you gauge your website's effectiveness? We ask this because your website should not only reflect your brand, but in many cases, drive part of your revenue. A WordPress site can be a great start for companies that are strictly brand-centric, and will give you a strong web presence. However, if your goal is a website that not only represents your brand, but also comprises a mixture of e-commerce, registration systems, reporting tools, etc., then a WordPress site will not make the grade.

Another couple of questions we ask our clients are what complaints do you have with your current website and what would you like it to do better? Some clients respond that their website is just plain stale and they’d like something new/modern. Drupal lets you easily change up your entire look on a regular basis, like putting on a fresh outfit!