My colleague Peter just sent me some links to some great stories about the business benefits of blogging. This after I just yesterday gave a presentation about online marketing, highlighting the value of blogs for business. This story by Wayne Hurlbert at Global PR Blog Week is a great introduction to blogging for business: Blogs As A Website Promotional Tool. Ed Krimen writes about how surprised Macromedia was at the response to their employee's blogs. Finally, Daniel Lemire engages in a cross-blog discussion about blogging. Follow the links there to see how blogs have enabled a new form of communication, where anyone can be consumer, publisher, or both at the same time.
Blogging for business
About the Author
John Locke is the lead developer and founder of Freelock, LLC. In addition to being a proficient web developer, he is an experienced technical writer, network administrator, and all around problem solver. He has worked with computers since 1984, and currently advises small businesses on open source software.
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