Taking a stand

I'm the token computer consultant in a local chapter of a business group, and I provide all kinds of services related to computers. Earlier this week I announced to the group that I don't fix Windows machines. I know plenty of other computer consultants who make a fine living cleaning viruses, spyware, and fixing Windows issues.
I prefer to address business problems, come up with creative solutions that help businesses move forward, not fix what should already be working. And today I read a fine post by one of my favorite bloggers, which illustrates some of my motivation: Seth's Blog: "No" to average.